About Us

About Nordic HairContrast


Nordic HairContrast is Europe’s market leader in hair extensions and hair extension care products. We love making women look and feel beautiful! Founded in Denmark by Michael and Peter Andersen in 1999, Nordic HairContrast now has more than 600 employees, 30 sales offices throughout the world, and loyal customers in more than 50 countries worldwide.


It’s our attention to detail and obsession with style and innovation that have made Nordic HairContrast hair extensions so popular. We pride ourselves on delivering the world’s best hair fashion to our discerning salons, stylists and customers. Our products are the most natural-looking, long-lasting, and well-designed on the market. Try Nordic HairContrast hair extensions today to see why women around the world are obsessed with Nordic HairContrast’s Fashion Care for Hair.



Meet Our Team


Rich Ginsburg is the President and Founder of Nordic HairContrast United States. A native of Palos Verdes, CA, Rich is a proud graduate of UCLA’s School of Theater, Film and Television, and Loyola Law School. He has practiced entertainment law in the music, film and television industries in Los Angeles since 1996. In 2005, Rich saw a brand new hair extension product produced in Denmark known as Nordic Hair, and was immediately fascinated by its popularity abroad. He consulted with Malin Ekdahl, a respected LA-based hair stylist, and confirmed that the Nordic Hair Fashion System was better than any hair extension system available in the U.S. Inspired by his entrepreneurial spirit and the quality of the product, Rich partnered with Malin to bring Nordic HairContrast to the U.S. Rich now enjoys frequent travels across the country to bring Nordic HairContrast to salons, stylists and clients.


Malin Ekdahl is the Artistic Director of Nordic HairContrast United States. As one of Los Angeles’ most sought-after hair stylists and stylist educators, she has worked with countless celebrities and celebrity stylists to enhance their images and businesses with Nordic HairContrast hair extensions. While her celebrity clients require discretion about their hair, any fan of Extra, E! News, or People magazine has likely seen one of Malin’s clients wearing Nordic HairContrast hair extensions. Before joining Nordic HairContrast, Malin trained in Sweden, London, and Italy, and traveled the world with the artistic team of Schwartzkopf International. She moved to LA in 2001, where she worked as a hairstylist and makeup artist on American Idol and Extreme Makeover, and continues to provide the same services as a Master Stylist at Luxelab Salon in Santa Monica, CA. Malin oversees stylist education, product development, and partner relations for Nordic HairContrast U.S.

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